futurejournalismproject:

The Hectic Schedule of a Social Media Manager

Via Socialcast, a social media manager’s day starts at 5:30 and goes until you finally need some sleep. In the meantime, you’re writing, reading, recording, tweeting, pushing, pulling and otherwise evangelizing for your organization.

Clicking through to the full graphic, you’ll see that that 62% of social media managers are female, most have 1-4 years of experience (it is a nascent industry position, after all) and salaries range from $34,432 to $56,571.

Many social media managers are here on the Tumblr. Does this sound about right?

This is just an excellent example that disproves those crazy people’s notions of how social media is the best way to market a brand because it is “free” and easy.”

Time is money, folks.

It takes an enormous amount of energy and time to maintain a brand. That’s why I believe folks should be leery of outside companies who manage dozens of company’s brands. To do this effectively, it takes an extreme amount of time. Then again, this doesn’t even go into the argument of why it’s so important to clearly lay out purpose and mission in social media channels as well.

So, add these responsibility to a web editor’s day in a newsroom, with the challenges of tackling news as it’s coming in … it can get a little hectic. Not complaining though — I do have a pretty stellar job. :)

(Source: futurejournalismproject)